ABOUT CRISTINA

I’m a B2B marketing leader with a focus on customer-led storytelling, media creative, and growth marketing.

My career began in visual storytelling, which shaped how I think about brand, narrative, and clarity. Over time, that foundation evolved into leading marketing initiatives that connect customer insight to performance—developing creative strategies that drive acquisition, retention, and long-term brand affinity.

Today, I operate at the intersection of strategy and execution. I’ve led the development of customer stories and media creative across paid and owned channels, partnering closely with Creative Agencies as well as Media and GTM Teams to ensure creative decisions are grounded in both insight and results.

I thrive in complex, fast-paced environments—where priorities shift, clarity isn’t always given, and structure needs to be built. I bring order to ambiguity by asking the right questions, aligning stakeholders, and translating business goals into clear, actionable creative direction.

My approach to marketing is grounded in a few principles that guide how I think, collaborate, and execute:

Define the vision: Establish clear creative strategies that align with business objectives, customer insight, and long-term brand goals.
Guide execution: Lead teams to execute campaigns on time and on budget, ensuring messaging, design, and channel strategy are consistent, effective, and meet deadlines.
Drive measurable impact: Set KPIs, monitor performance, and optimize creative based on data to achieve tangible business results.
Align cross-functional stakeholders: Collaborate with product, analytics, media, and other teams to prioritize work, remove obstacles, and maintain alignment across projects.
Elevate talent: Provide mentorship, feedback, and guidance to creative and marketing teams, fostering accountability, professional growth, and high-quality output.

I’m energized by opportunities where strategic marketing leadership, creative direction, and measurable business impact come together.